♠ Posted by Mr Arora
1.
2.
Which is a factor that Google uses to target ads to users based on physical location?
♠ Posted by Mr Arora
Which is a factor that Google uses to target ads to users based on physical location?
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system
D) Telephone number
Which are required components of an ad group running on the Search Network?
♠ Posted by Mr Arora
Which are required components of an ad group running on the Search Network?
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements
D) Text ad, keywords, default bid
When setting up an AdWords account, choose your currency and permanent time zone carefully because:
♠ Posted by Mr Arora
When setting up an AdWords account, choose your currency and permanent time zone carefully because:
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account
D) by default, ads are only served in the same time zones as indicated in your account
Ad groups should be used to:
♠ Posted by Mr Arora
Ad groups should be used to:
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location
D) control the specific sites that your ad will be targeted to on the Google Display Network.
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
♠ Posted by Mr Arora
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
Higher Quality Scores typically result in:
♠ Posted by Mr Arora